MLM lead generation process starts with effective and high-converting lead capture page. You can have all the traffic in the world pouring to your site, but if you don't know how to convert that traffic into leads, you're back to square one. By the time you're finished reading this article, you'll completely understand what are mlm lead capture pages and why it's absolutely critical for your business success to use them.

What is a MLM Lead Capture Page?

A lead capture page, also known as "Squeeze Page" or "Name Squeeze Page" is a web page designed with one single goal: to collect your visitor’s contact information such as first name and e-mail so you can follow-up with them and market to them many times, instead of just once.

Why You Should You Use MLM Lead Capture Pages?

Sweet and short answer: because this eventually brings you more money (when you do things right).

The fact is, only a tiny percentage (1% to 4%) of visitors to your site will take your most desired action (which is usually a purchase) on their first visit. 95%+ will not take your most desired action on their first to your site. Marketing stats and tests have shown again and again that it usually takes anywhere from 3 to 10+ points of contact with your visitor to close a sale or to sponsor him/her into your business as distributor.

The problem is, if you don’t capture contact information from your visitor once he/she has visited your site (first point of contact) and turn them into leads:

1. This visitor will most likely never come back to your site.
2. You can’t create even a second point of contact.

That's why it's so important to capture their email addresses. The easiest way to capture emails is with an effective lead capture page and sign up form because if you're not collection content info from your visitors, you're leaving at least 50%+ income potential on the table.

When you collect your visitor's contact info, this allows you to:

1. reach your visitor whenever you want even when he/she is gone
2. create a list of valued subscribers aka "business friends" 
3. keep in contact & stay in touch with them 
4. build trust, bond and relationship with your leads
5. market to them many times, instead of just once
6. make tons of money on the long-term