Generating leads with paid advertising methods like AdWords costs money, this is why you need to have a system in place that AT LEAST covers and eliminates your advertising costs, assuming that your primary goal of buying ads is to generate exclusive mlm leads for your mlm / network marketing business.

But how do you eliminate and cover your advertising costs? How do you get paid even when your prospect say "No" and they don't join you in your business? What is the best and the fastest way to return your investment for buying ads? Keep on reading and get the answers to these very important questions.

The Power Of Funded Proposals

If you’ve read Magnetic Sponsoring course, you should already be familiar with the benefits of using funded proposals when it comes to generating leads.

You’ll learn more on this subject inside the pages of Magnetic Sponsoring and MLM Traffic Formula courses, but let me quickly explain why the concept of MLM funded proposals is very powerful, and even  more important – why you should seriously consider using it.

It's Easier to Make $1,000/Month by Retailing Generic Info Products Than it is to Create $1,000 in Residual Income From Your Primary MLM Opportunity

First, you need to understand that it is much easier to make $1,000 a month by retailing generic info products (like an eBook, report, interview, etc), than it is to create $1,000 of residual income from your primary MLM/opportunity.

The reason for that is actually very simple: It’s much easier to sell a $19 - $49 product/service to a first-time customer that you don’t already have a relationship with, than it is to sell him/her upfront a $500 to $3,000 business opportunity.

It's Easier and More Profitable to Up-Sell an Existing Customer Than it is to Create a New One From Scratch!

And second, it’s always much easier and more profitable to up-sell an existing customer than it is to create a new one from scratch! So, instead of marketing your actual opportunity in the front-end:

1. You market a generic $20-$50 information product that solves one or more problems to your target market,  and then
2. You up-sell your existing customer in the back-end with:
   1. Your primary MLM/opportunity, or
   2. With another product (this time a little more expensive) and then your primary MLM/opportunity

To better picture this concept, here are two little diagrams that show these two options.

Funded Proposals: Example With Numbers

To better understand the concept of “funded proposals”, here’s a simple example in numbers of how this works.

Suppose you invest for example $200 into AdWords to advertise some quality info product that sells for $29.

Let’s suppose you pay $0.8 on average per click. So, for your $200 investment and $0.8 per click, you get around 250 high quality visitors to your lead capture page. 

If your lead capture page converts at 20% (Visitor to Lead Conversion Rate), this means that out of those 250 visitors, 50 of them opt-in and become your excusive lead. (250 x 0.2 = 50)

So, you generate 50 exclusive leads for your business which you can now follow-up with autoresponders, where you:

1. First offer them a solution to one of the most burning problems in the form of your $29 info product, and then also
2. Slowly bring out your primary MLM/opportunity after you’ve built bond, trust and relationship with them.

Now let’s also suppose that your follow-up system converts at 20% (Lead to Buyer Conversion Rate), which means that out of your new 50 leads, 10 of them (50 x 0.2 = 10) buy your $29 info product – you gross $290.

Can you see the end result of your $200 investment and where is this leading to?

You eliminated your advertising costs. You not only returned your initial $200 investment for buying ads in the first place, you even grossed some extra $90. ($290 - $200 = $90)

You generated 50 exclusive leads for your main business for FREE. If we’re precise, you even profited $1.8 per lead! ($90 / 50 leads = $1.8 per lead)

But the best of all, you can now re-invest that $290 back into ads:

1. To buy ever more ads (or bid more aggressively)!
2. To generate even more exclusive leads for your primary business literally for free!
3. To make even more money!

In essence, by using funded proposal as explained in Magnetic Sponsoring and MLM Traffic Formula courses:

1. You can literally get both Google ads and leads for your primary business for free! 
2. You can get into instant cash-flow immediately which funds your advertising. You can continue running ads and generating leads! 
3. You can continue generating endless leads for your primary business for free or even at profit!
4. You can make anywhere from extra $200 to $10,000 a month even when your leads don’t join your primary MLM/opportunity!

Again, this was just a quick overview of using funded proposals and WHY it’s absolutely critical you implement the concept of funded proposals into your business.

To learn everything about using funded proposal to "fund" your advertising and lead generation, and when/how/where to actually bring out your primary MLM/opportunity, go ahead and pick up your copies of Magnetic Sponsoring and MLM Traffic Formula courses.